Welcome to our About Us Page

Our Mission

Our mission is to make great beer easy to discover and effortless to enjoy—by bringing South Africa’s best favourites and curated picks to your door with a modern shopping experience, secure checkout, and reliable delivery.

Our Vision

Our vision is to become South Africa’s most trusted, most convenient online destination for beer—where every order feels effortless, every recommendation feels personal, and every delivery helps create more good moments.

Beer History

Beer is one of humanity’s oldest drinks—older than written history in many places. The earliest chemical evidence of a fermented beverage comes from Jiahu, China (c. 7000–6600 BCE), found as residue in ancient pottery jars. It was a mixed fermented drink (rice, honey, and fruit), showing that fermentation was already part of early human life. Source

As farming spread, brewing became more structured. In Mesopotamia, beer was central to daily life, and early written references connect brewing to Sumerian culture and tradition. The famous “Hymn to Ninkasi” (c. 1800 BCE) is often cited in beer history as a poetic description of brewing, linking beer to ritual and society. Source

In Ancient Egypt, beer wasn’t just a drink—it was a staple. Historical records and research commonly describe bread and beer as part of rations/wages for workers on state projects, showing beer’s role as everyday nutrition and “currency.” Source

By the 1500s, brewing became regulated in parts of Europe. Bavaria’s Reinheitsgebot (1516) is one of the most famous brewing laws, historically limiting beer ingredients to water, barley, and hops (yeast wasn’t mentioned in the original wording). Source

Modern beer as we know it accelerated with science and technology. In the 1800s, Louis Pasteur’s work helped brewers understand fermentation and contamination, improving consistency and shelf life. Source
And mechanical refrigeration (linked to Carl von Linde’s work with breweries like Spaten) helped make lager production reliable year-round—one reason lagers became globally dominant.